THE KNOT APP CAMPAIGN
Concepting • Copywriting • Video script
Couples who use The Knot on both the website and app have a higher LTV. To get more downloads, we branched out from our evergreen messaging with a campaign that positioned the app as the best way to make planning progress in the spare moments of your day, like waiting for coffee or instead of scrolling social media.
I wrote email copy targeting users at various points in the wedding planning process, as well as static, video, & UGC ad scripts.
