FUNCTION BOTANICALS

Function Botanicals is a CBD brand that lives by the ethos less is more. Taking a personalized approach to CBD, their hero product, the Dose Finder Kit, includes a guided SMS-based titration process that helps customers find their “minimum effective dose” to support optimal wellness. While helping customers find their ideal dose, Function Botanicals aims to conduct the first real-world study to aid cannabinoid research. I was brought on to hone the messaging strategy and write copy for the website, kit packaging, and SMS-guided titration experience.