FUNCTION BOTANICALS

Brand Messaging • Website Copy • SMS Onboarding • Packaging Copy

Function Botanicals is a founder-led CBD brand that lives by the ethos less is more. Taking a personalized approach to CBD, their hero product, the Dose Finder Kit, includes a guided SMS-based titration process that helps customers find their “minimum effective dose” to support optimal wellness. The founder brought me on to develop the brand messaging and tone of voice and write cohesive copy across web, packaging, and the SMS titration experience.