THE KNOT DIGITAL & VIDEO ADS
Concepting • Creative Strategy • Copywriting • Script Writing • Production Agency Oversight
As performance copy lead, I collaborated with the paid media team, video editors, and designers to improve our creative strategy, develop copy iterations, refine our testing approach, and scale production through agency oversight. This resulted in an elevated standard of excellence while exceeding goals across multiple campaigns.
Results:
+3% YoY lead generation
video hook rates 55% above goal
a repeatable, winning formula that drove consistent results
Video ads created for paid social resulted in hook rates 55% above goal.
Ads created for Unforgettable Venues helped the campaign achieve nearly double the forecasted impressions with high efficiency.
Scripted UGC and skit-style video content translated campaign messaging into engaging narratives that supported performance goals.
Marketplace ads exceeded CTR goals and became a repeatable, winning concept that drove consistent results.
Paid ads promoting The Knot x Bridgerton invitation suites outperformed lead metrics when compared to standard stationery ads.
