THE KNOT PERFORMANCE
The Knot’s paid social creative was an afterthought. It lacked brand cohesion, scroll-stopping hooks, and the production scale needed to gain valuable insights and impact. As performance copy lead, my design partner and I elevated our creative through strategic testing with the paid media team, leading to +3% YoY lead generation and +370% e-commerce ad ROAS over 24 months.
Video ads created for paid social resulted in hook rates 55% above goal.
Ads created for Unforgettable Venues helped the campaign achieve nearly double the forecasted impressions with high efficiency.
Marketplace ads exceeded CTR goals and became a repeatable, winning copy formula that drives consistent results.
Paid ads promoting The Knot x Bridgerton invitation suites outperformed lead metrics when compared to our standard stationery ads.
