Personal Project

THE RESET RITUAL

We live in an always-on, be-more, do-more world, and it’s become harder than ever to disconnect from the day-to-day and reconnect with ourselves. We crave escapes to far-off places so we can rest and recharge, find adventure and discovery, and take a break from the daily grind. We obsess over productivity, status, and self-improvement, rarely even asking why. We chase what we think will make us happy while overlooking what’s truly meaningful.

I created The Reset Ritual to help busy people step out of the grind with seasonal, personal retreat kits that guide them through reflection, intention, and meaningful escapes, at home or away. Through the kits and a weekly newsletter, I cultivated a loyal community of readers and repeat buyers. 

As the sole business owner, I created and managed every aspect of the brand and business, from content and product creation to email marketing and accounting.

Seasonal Reset Kits

Kind Words

“I have loved using your DIY Retreat!! I live on my own and I work from home so hours and days can very easily roll into each other. I love the fact that I can now plan my home retreat for a Saturday or Sunday and get really excited about setting that time aside for myself.”
— Terrilyn G.

“All of your words deeply resonate with me.”
— Charlene P.

“I found your retreat planner to be helpful in guiding how I wanted this weekend to go and how I wanted it to look. I’ve used the prompts to get clear on my intentions and what I expect to happen. I’ve used the journaling prompts to ease into the more difficult journaling that I needed to do.”
— Laurie A.

Website Excerpts

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