Personal Project
THE RESET RITUAL
We live in an always-on, be-more, do-more world, and it’s become harder than ever to disconnect from the day-to-day and reconnect with ourselves. We crave escapes to far-off places so we can rest and recharge, find adventure and discovery, and take a break from the daily grind. We obsess over productivity, status, and self-improvement, rarely even asking why. We chase what we think will make us happy while overlooking what’s truly meaningful.
I created The Reset Ritual to help busy people step out of the grind with seasonal, personal retreat kits that guide them through reflection, intention, and meaningful escapes, at home or away. Through the kits and a weekly newsletter, I cultivated a loyal community of readers and repeat buyers.
As the sole business owner, I created and managed every aspect of the brand and business, from content and product creation to email marketing and accounting.